What’s next for AR content creation?

Augmented Reality (AR) has become the go-to solution for brands to build captivating experiences for consumers in the post-pandemic world. Whether it is e-commerce, education, FMCD, healthcare or automobile, AR is being actively used to deliver an immersive experience across industries.

Soon, AR will no longer remain one-of-a-kind experiences but will become an integral part of our lives. To make this a reality, AR companies are working on creating tools and platforms that will help users create AR content without the need for technical skills, mitigating the workforce gaps. AR Tools will help brands shorten the content creation process while delivering a realistic, spatial, and engaging AR experience. 

Cyril Diagne, in May 2020, demonstrated an exciting application of AR to grab visuals from the real world and paste them into digital documents. Instead of projecting digital images into the physical world, it showed us how to use AR to bring the physical into the digital.

Apple’s latest release: Reality Kit 2, with the built-in feature of Object Capture, allows users to quickly turn any image of real-world objects into detailed 3D models using photogrammetry.

Google ARCore, a lightweight Android augmented reality platform, is another excellent example. ARCore uses three key capabilities, motion trackingenvironmental understanding and light estimation, to integrate virtual content with the real world as seen through your phone’s camera. ARCore is designed to work on devices running Android 7.0 and higher and is currently supported by Google Pixel, Pixel XL, Pixel 2, Pixel 2 XL, Samsung Galaxy S7-S8+, Samsung A5-A8, Samsung Note8, Asus Zenfone AR, Huawei P20, OnePlus 5.

As AR companies develop AR content creation tools, interoperability of experiences across platforms and devices will be the critical parameters in the success of these platforms. Industry leaders are actively investing in solutions that can efficiently code AR apps and deploy them across devices and OS to reduce time to market (TTM) for businesses. But it is also essential for companies to define clear goals for AR projects to tap into its true potential.

What are Facebook’s Glasses?

With the social media giant Facebook recently changing its brand to Meta and Microsoft building metaverse inside MS Teams, it is clear that Augmented Reality (AR) and Virtual Reality (VR) will power the next technology revolution. Major tech firms, including Amazon.com Inc, Alphabet Inc’s, Google, Microsoft Corp, Apple Inc and Snap Inc, have raced to develop various smart glasses products to stay competitive in this rapidly market. Facebook, too unveiled its smart glasses in partnership with Ray-Ban this year.

How has Facebook built a differentiation in this market?

Priced at $299, Facebook glasses use EssilorLuxottica SA-owned Ray-Ban’s popular Wayfarer frame, making them super comfortable and stylish for the users. The glasses don’t look very different from the classic Ray-Bans to the naked eye. But it comes with an array of smart features:

  • Dual 5-megapixel camera sensors.
  • Embedded Bluetooth 5.0 and Wi-Fi to synchronize with a phone.
  • A battery.
  • Enough storage for 500 pictures.
  • Speakers.

It allows users to take photos and video, listen to music and answer phone calls. 

Using these glasses, users can snap photos or record videos and share them directly on their social media handles. The glasses have a physical switch on the inside to turn off the capture features and flashes an LED light on the front at the time of recording to let people know they are being recorded or photographed, protecting the privacy of the individuals. 

They come with a touch area for controlling music, a voice assistant and calls. A user can swipe left or right to adjust volume, tap to play, pause and skip music, or double-tap to answer and end phone calls. Users need to connect their iPhones/Android mobile phones via Bluetooth and Facebook View app to set up and manage these glasses. They can operate for up to six hours with moderate use and come with charging pods. 

The future of Facebook Smart Glasses

Though the stylish Facebook Glasses do not support AR technology, Facebook plans to embed that functionality soon. The work on the same is being carried out under the name “Project Aria.” These AR glasses are being designed to build overlay navigational and personally relevant data atop a user’s live views of reality. Using these glasses, people can locate objects and destinations without glancing at smartphones or other mapping solutions. The glasses will also create an AR-generated hologram of people the users are talking to, delivering an immersive and real-to-life interactions experience. The project also includes a collection of different AR technologies, such as wearable wrist controllers and audio control that allow users real-world filtering of ambient noises.

Though Facebook AR glasses are still at a nascent stage of development, they are a giant leap in the wearable HMD market and will play a critical role in Facebook’s Metaverse vision.

Top 10 trends in the AR/VR industry in 2022.

The global crisis has altered our world and reality. The new normal has propelled digitization and accelerated technology adoption like AI, IIOT or Cloud integration to support the new modus operandi. Augmented Reality (AR) and Virtual Reality (VR) technology also emerged as a big theme in 2021, and by the looks of it, these technologies might play a significant role in shaping the business world in 2022.

Here are the top AR and VR trends to lookout for

  1. Amalgamation of Artificial Intelligence (AI) into the world of AR and VR

AI has been the theme in corporate for many years now. Merging AI into the world of AR/VR opens new avenues for businesses to improve their existing processes. Talespin, a startup, has developed an extended reality platform using AI that helps enterprises train their employees. Actiview’s platform Assense uses machine learning (ML) and VR to assess the skillsets of job applicants.

  1. Transformation of Ecommerce

Whether it was Sephora enabling customers to try on their cosmetics virtually or Ikea allowing them to experience the product in customer’s native environment virtually, virtually try and buy has become a big hit in e-commerce. While AR Preview Placement and Virtual Try-on solution will continue to expand in e-commerce as more and more players adopt these technologies. The virtual showroom is another possibility that one might see in 2022. Kia, the famous automotive enterprise, has already introduced a VR showroom that allows customers to experience their dream car on a 1-1 scale.

  1. Evolution of Retail

In the post-pandemic world, AR-embedded mirrors can become a revolutionary solution for the Retail industry as they allow customers to virtually try-on products while mitigating human contact. 

Interactive User Manuals may also emerge as a trend in 2022, where customers using a simple AR application get access to a virtual walkthrough of the product, such as setting it up, its features, and more.

  1. Indoor Navigation

Inland navigation technology powered by AR is one of the upcoming trends, and one may see extensive use of this tech in Malls, Hospitals and Airports. AR-driven technology can suggest an optimized shopping route, display the exact location of the desired item, and even guide customers to discounts and gifts sections. One of America’s leading home improvement brands, Lowe’s, uses an in-store navigation app to overlay the directional prompts to help customers shop conveniently.

  1. AR in healthcare

AR, VR and MR are going to transform the healthcare industry. Heru, a project by the University of Miami’s Bascom Palmer Eye Institute, is working on an AI-enabled vision augmentation application that automatically correct vision defects for patients wearing AR headsets. University of Miami Health System uses AR to assist their surgeons with precise details of patients’ anatomy during operations.

  1. Delivering experiential learning 

AR, VR and MR will provide enhanced learning for students. Educators now have the power to explain concepts with live examples in the immersive world of virtual reality. The BodyVR is an excellent example of how these technologies will make the education process more experiential than theoretical.

  1. Harnessing the potential of AR / VR in automotive industry

AR and VR have gained tremendous popularity in the automotive industry. Whether designing and manufacturing, creating immersive sales experience for customers, improving the driving experience and vehicle safety, streamlining the after-sales services and maintenance processes, or training employees, these technologies are being used extensively in the automotive industry.

 

  1. Remote assistance via AR / VR

Thanks to AR and VR technology, technicians now can observe and resolve onsite problems via smartphones, tabs or laptops from a remote location. The technology allows them to examine the situation live and empowers them to share relevant information in the form of images, video, and PDFs to resolve the issue in real-time without visiting the site. 

Take a look at how AR and VR technologies are helping in remote assistance. https://www.youtube.com/watch?v=11NiyGoKOrk&ab_channel=MobiDev

  1. Expansion of WebAR

What makes WebAR the preferred choice among users is its ability to deliver a seamless AR experience on web browsers across devices without integrating any extension or app. Whether it’s education, marketing or entertainment, WebAR offers excellent scope to add interactivity and may see tremendous growth in the coming year.

  1. 5G will propel the growth of AR and VR industry

The arrival of 5G will accelerate digitisation across businesses, and a similar impact will be felt in the AR and VR industry. High-speed internet will aid faster data transfers and quicker image processing to enhance consumers’ virtual experience manifold.

Being a pioneer in designing premium, low-poly and lightweight 3D models of products, people and places, Ikarus 3D is at the helm of the AR and VR industry. AR and VR will continue to bring tangible transformations across industries in 2022, and Ikarus 3D will be at the forefront, empowering enterprises to build a virtual presence in the realm of AR and VR universe.

But what is Metaverse and why are Tech giants placing big bets on it?

In July, Mark Zuckerberg had said that Facebook plans to transition from being a social media company to a metaverse company in the coming years. To achieve this goal, the company has been strategically investing and hiring talent who specialize in Augmented Reality (AR) and Virtual Reality (VR). The company already has 10,000 specialists working in their Reality Lab and has plans to create 10,000 jobs in the European Union to work on futuristic technology in the next five years.

Not just Facebook, but giants like Microsoft, Nvidia, and Epic Games believe it to be the next revolution in the digital world. Jensen Huang plans to build “a virtual world that is a digital twin of ours.” Satya Nadella wants to build an enterprise metaverse to add a new layer of the infrastructure stack where the digital and physical worlds converge. Tim Sweeny has been advocating the idea for years now. 

But what is Metaverse and why are Tech giants placing big bets on it?

The term ‘Metaverse was coined by American writer Neal Stephenson in his 1992 novel Snow crash, where the avatars of real people inhabited a 3D virtual world. Metaverse is a shared virtual world environment created using VR or AR that allows you to engage and interact with elements or fellow participants who don’t share the same physical space as you. 

Let us simplify it further. We all have friends who live overseas or in a different zip code, and because of which we wait months and even years to meet them. We don’t have to with metaverse, as it will allow us to meet and interact with our friends in a virtual world. Whether one wishes to go shopping, take a stroll in a park or attend a music concert together, metaverse will allow us to experience all this from the comfort of our homes.

Metaverse will revolutionize the digital experience

In the dynamic business world where customer expectations are evolving rapidly, Metaverse can emerge as a revolutionary solution to create a captivating experience for consumers. Industries that are likely to see a significant transformation are:

  • Gaming – The gaming industry has always been at the forefront of technology adaptation and will likely bring the first Metaverse experience to the end-users. This is already playing out with the massively popular online games like Fortnite and Minecraft, where users create richly imagined virtual worlds and interact with fellow players.
  • E-commerce and Retail- Metaverse will bring a new evolution in the world of retail and e-commerce as it will combine the two key advantages of these business models- the in-person shopping experience from the comfort of your homes. In metaverse, consumers can virtually experience the products, try them on and make an informed purchase decision without physically visiting a store. One might even see e-commerce platforms turning into virtual stores in the Metaverse universe. 
  • Entertainment – Metaverse will transform the entertainment industry forever. Not only will it bring entertainment to the users, but it will enable them to experience it in a 3D virtual reality, making the experience more authentic and captivating. Imagine being able to watch your favourite team in a virtual stadium or watch your favourite band perform at a virtual concert, where you get to be part of the crowd. Something similar to the recent virtual concert by Ariana Grande in collaboration with Fortnite that was joined by millions of fans worldwide.
  • Travel and Tourism- Metaverse will introduce a new dimension in the Travel and Tourism industry, enabling users to have a first-person experience of places and people. Tourism Ireland collaboration with Ubisoft’s Assassin Creed is just a small preview of metaverse’s potential to revolutionize the travel and tourism industry.
  • Enterprise – With metaverse in play, businesses can create virtual offices that allow employees to work efficiently, collaborate seamlessly and be productive while operating remotely. Microsoft is actively exploring the possibilities of creating a digital twin of our physical reality to help businesses tap the true potential of a seamlessly connected virtual metaverse. 

The metaverse has the potential to change the way we live our daily lives fundamentally. And the rapid adoption of AR and VR technology only proves that industries are ready for this next evolution in the digital realm.

Is Apple ready to transform the world of Augmented and Virtual reality?

Could Augmented Reality (AR) and Virtual Reality (VR) be the theme of the Apple Event on 14th September 2021? As rumour has it, Apple may finally launch their much-anticipated Apple Glass their much-anticipated augmented reality glasses in the upcoming Apple Event. However, the product may take a few more months to reach the hand of their customers.

What is so different about Apple AR Glasses?

In the tech world, Augmented reality is not a new concept. Let’s find out how Apple has brought innovation in this pre-existing concept. Starting with the looks, the chique design of apple AR Glass is a winner. As compared to its competitors, these glasses are classy, lightweight and comfortable for daily use. 

These smart glasses are said to have optical sub-assembly, which means they come with an inbuilt feature to adjust vision for people with weak eyesight, negating the need for prescription lenses. One of the Apple patents suggests that these glasses could also help the user see better in the dark with its depth sensors, which creates better visibility of the surrounding; Making them a preferred choice for everyone for everyday use.

But how do these glasses work? Well, as per the Bloomberg report, Apple AR Glasses will act as an iPhone accessory. It would display information such as email, texts, and apps in your field of vision, enabling the user to access relevant information on the go. But that’s not all. These glasses are rumoured to have a feature that allows users to change their background in a flash, providing a truly immersive AR and VR experience. Imagine being digitally teleported to anywhere in the world in a jiffy— a game-changing feature for various industries.

Get ready for the new transformation.

In the post-pandemic world, when industries are trying to create a more immersive digital experience for their customers, Apple Glass can become the foundation for businesses to leap into the world of augmented and virtual reality. 

Today’s tech-savvy, time-conscious customers seek solutions that are easily accessible and are more likely to purchase from a brand that allows them to virtually visit their store, explore the merchandise, and try them from the comfort of their home. With Apple AR Glasses soon becoming the daily wearable solutions for the population, one will see accelerated AR and VR experience adoption among D2C industries to meet the customers’ changing demands and gain an edge over their competitors. One will see upgrades incorporating a more immersive AR and VR experience in apps and websites of businesses to provide a more holistic 360 view of products to the customers.

AR and VR is becoming the new reality for businesses, 3D walkthroughs, 3D product configuration solutions, 3D Photogrammetry, AR & VR 3D modelling will take centre stage in the transformation of Fashion, Retail, F&B, Architecture, Travel & Tourism and various other industries. Virtual tourism, a concept of the past, may soon become the reality of today.

Nobody can predict the future, but one thing is certain that the launch of Apple Glass makes it look very promising.

How to use photogrammetry in AR? All that you need to know.

Photogrammetry is the art, science, and technology of obtaining reliable information about physical objects and the environment through processes of recording, measuring and interpreting photographic images and patterns of recorded radiant electromagnetic energy and other phenomena – American Society for Photogrammetry and Remote Sensing (ASPRS). (Wolf and Dewitt, 2000; McGlone, 2004). 

In simpler words, photogrammetry is a method where images of objects and surfaces are used to create virtual 3D models. One can generate a realistic 3D scene with a series of photographs and combine them using specialized software. A simple example of photogrammetry is Google maps.

Photogrammetry was coined by the Prussian architect Albrecht Meydenbauer in 1867 and for centuries, was used for understanding information about faraway objects and the Earth’s surface. Today this technology has advanced and is used for creating digital assets in industries like construction, engineering, medicine and many more.

Types of photogrammetry

There are two primary types of photogrammetry used for creating AR assets.

Aerial photogrammetry – It is usually used for collecting data for landscape. In Aerial photogrammetry, data is collected by mounting a camera in an aircraft pointed vertically towards the ground. This data is used for creating digital 3D representations of a terrain’s surface with a digital elevation model (DEM) method, also known as digital terrain model (DTM) or digital surface model (DSM). Aerial photogrammetry is extensively used for creating navigation and maps.

Close-range photogrammetry– As the name suggests, close-range photogrammetry is used to capture images of objects from up-close. It uses hand-held or tripod-mounted cameras to measure and model complex designs and patterns to create a realistic virtual 3D model of the objects. It is extensively used by architecture, e-commerce, retail and fashion, education and many other industries.

Why choose photogrammetry for AR?

  • It’s a cost-effective method to create digital assets, especially when one has to use close-range photogrammetry. You can use mobile phones with high-quality cameras to capture the photographs and use these pictures to create a photorealistic 3D model of the object captured.
  • With photogrammetry, one receives highly accurate data with actual measurements to develop authentic, real-to-life virtual assets.
  • With photogrammetry, you can create a digital 3D replica of anything under the Sun, living or non-living.  
  • Since the artists use captured images of the objects, the turnaround time required to stitch and fine-tune the 3D asset is fast. With the proper image parameters, you should be able to create a functional model in a matter of hours.

Building AR experience using photogrammetry

Photogrammetry is the best tool to create detailed 3D content that builds an immersive AR experience. The process of creating 3D assets with photogrammetry is faster than using 3D modelling. In metaverse, photogrammetry will be the key technology used for creating a real-to-life experience for the users.

Integrating photogrammetry into AR is not as simple as it sounds. It’s a multi-step complex process that requires experts working at each step.

  • Capturing data: The first step is capturing photographs of the object to be converted into a 3D asset. The team captures multiple pictures of the object from different angles and heights.
  • Converting data into 3D assets– Once the images are captured, the 3D artists transform these 2D digital assets into digital 3D models using special software. This software analyses the photos and establishes their spatial dimensions, positions, and other details to generate a three-dimensional mesh that is further processed and refined to create a real-to-life 3D model.
  • Configuring 3D assets into AR– Once the 3D model is ready, the CG artists work on the file format, size and animation to ensure proper integration of assets in the AR program. The 3D model file has to be optimised to deliver a seamless experience to the users.

 

What do You Need to Build an AR Application with Photogrammetry?

Using the right software is the first and foremost requirement in the successful integration of photogrammetry in AR.  

  • AR software- Today, various AR software tools are available to help you develop AR experience faster and cheaper. Tools by popular engines like Unity, Unreal Engine, Vuforia, and ARKit makes the process convenient and is widely used by software companies.
  • Photogrammetry software– A proper photogrammetry software is required to convert 2D photographs into a 3D digital mesh. RealityCapturePix4DZephyrRecapand Metashape are popular programs used to convert photos’ visual information into digital data used for building 3D models.
  • Experienced partner – Since digital 3D models are the core of creating a captivating AR experience, one must work with an experienced partner like Ikarus 3D. We specialise in photogrammetry and can deliver AR ready premium, lightweight low-poly 3D models at scale in minimum turnaround time

Integrating photogrammetry is no cakewalk, but working with the right 3D modelling partner such as Ikarus 3D can make the entire process smooth and hassle-free. With a dedicated team of skilled developers, designers, QA engineers, and project managers, we empower you to build a captivating AR at record speed that reduces your time-to-market.

How is 3D content created for Augmented Reality (AR)?

Content is the heart of the AR experience, and it motivates users to come back and engage again and again. To make AR add success to your business, you must see it as a crucial element of long-term, well-thought-through digital strategies. That means creating high-quality, engaging AR content that delivers a unique, contextual and personalised experience to the consumers with every engagement.

An engaging AR experience comprises three elements.

  • AR 3D models- 3D models are the most critical element of AR experience. A 3D asset can make or break the consumer experience. Thus, choosing an experienced 3D modelling partner is crucial for creating premium 3D models that can readily integrate into the AR environment.
  • AR scene – Well-structured AR scenes are crucial in creating a seamless consumer journey, and they link the various pieces of AR content and build a seamless flow in the entire experience for the consumers.
  • AR animation- Adding animation to 3D assets makes the content interactive for the users. Once can add animations like 360-degree rotation, fade-in, fade-out, bounce, change in scale or opacity, switching texture build higher engagement in the content.

A perfect combination of these three elements helps deliver a captivating AR experience. But one has to consider various aspects before creating 3D assets. 

Challenges of building 3D content for augmented reality

  • File Formats- There are various 3D file formats available in the market. It’s vital to assess which design format would compliment your AR journey now and in the future.
  • File Size- Today, most AR experiences are designed for websites, mobiles, and social media. It is crucial to optimise the file sizes to build a seamless experience without compromising on its quality.
  • Compatibility – Ease of integration is essential while designing 3D assets. An ideal design needs zero external configuration. 

An experienced 3D modelling partner such as Ikarus 3D can help you achieve your AR goals. We are experts in creating premium, lightweight, low-poly 3D models that can easily integrate into AR, VR, MR, WebAR and WebGL. 

How to create augmented reality 3D models

The beauty of any AR experience is in its detailing. Thus, creating a detailed 3D model requires a team of experts. Once the 3D models are ready, there are various AR content creation tools available on the market. Some are easy drag-and-drop that don’t require coding skills, and others are much more complex and needs experienced professionals.

Below are some of the AR assets creation methods

CAD (Computer-Aided Design): CAD models are most commonly used to create prototypes of physical objects in the virtual world. With the help of software applications that help convert CAD data into AR-compatible formats, we can repurpose these models to create AR experiences. CAD data provides accurate information about the object and aids in making the most authentic digital representations of the object or environment to be augmented.

3D point cloud- A point cloud represents the geometry of real-world objects using a collection of points gathered through 3D scans or photogrammetry. The points are captured based on the objects’ external surfaces, which helps designers create photorealistic 3D models of real-world objects. 

Gaming software – Blender, 3dsMax and Maya are popular 3D design tools used for creating 3D design applications by AR content creators. And Unity, Unreal Engine, and even Apple’s Reality are popular composing applications used to assemble the different content pieces into immersive AR.3D modelling formats: 3D model formats such as glTF 2.0, FBX, Obj, are some great examples of 3D file formats that can build efficient and effective AR solutions. These formats have opened new avenues for creators to use the pre-existing digital assets for AR.

How AR startups are growing leaps and bounds even in the Pandemic with the help of 3d product configuration & 3d product visualization?

When most industries saw a slowdown in the pandemic, the augmented reality (AR) market saw exponential growth. With businesses worldwide trying to create a safe and immersive experience for their consumers, AR today has become the most sought-after solution. As per the Augmented Reality Market Size & Share Report, 2021-2028, the AR market that stood at USD 17.67 billion in 2020 is expected to grow by 43.8% CAGR between 2021 to 2028. 

The augmented reality market is still at a nascent stage, and giants like Google, Apple, Sony, Microsoft are investing aggressively in the research and development of software and hardware to tap the growing market. Apple recently introduced ArKit 4 in WWDC 2020, the latest version of their open-source AR development tool with advanced features like location anchors, new depth API and, improved face tracking, enabling AR developers to exploit the potential of LiDAR hardware in the latest iPhones. Google’s ARCore has recently introduced publicly-made street view photos that allows user to add street view photos to google maps. Since their inception, these tools have helped developers ease into the AR market.

From social media to e-commerce to simulation training, AR technology has penetrated its roots in every industry today.  Here are some popular augmented reality examples and use cases in the business world

  1. Manufacturing:  In an industry where minor errors can cost big, AR provides an efficient solution for spotting manufacturing errors. Manufacturers now can create 3D virtual prototypes, find errors and rectify design before it has gone for production, saving both time and money. Boeing, the world’s leading manufacturer of commercial jetliners, today uses AR technology to ease the wiring and assembling of 786-8 Freighter. They leverage the Skylight software platform to create AR-enabled assembly. Through Google Glass touchpad, voice commands and head tracking interface, the technicians get accurate instructions at the right time. With the deployment of AR, Boeing has reduced their wiring assembly time by 25% and decreased the error rates to virtually zero. Porshe is using AR technology for quality checks. 
  1. Education: AR is revolutionizing the education industry by providing immersive and engaging learning experiences for both students and teachers. Through AR, educators are now able to explain complicated concepts through interactive 3D models and gamification. Element4D is one such app that uses AR to make concepts of chemistry interactive and engaging.  SkyView app enables the users to identify and learn about identify stars, constellations, planets, and even satellites by simply pointing their mobile device towards the sky.
  1. Healthcare: From training to diagnosis to a treatment plan, AR empowers doctors and health science experts to reimagine and recreate healthcare services, enabling personalisation and improving outcomes. 3D visualisations of organs help surgeons make more precise stitches and increase success ratios. Touch Surgery is a health app that specialises in surgical simulation that leverages the AR platform to let doctors practice surgery on virtual patients. HoloAnatomy, an AR app developed by Case Western Reserve University and the Cleveland Clinic, helps medical students learn anatomy in an interactive format.
  1. Marketing:  AR adds life to your ads and makes them pop. Marketers across verticals have realised the power of AR in marketing and are actively investing in integrating it in their campaigns to create interactive and engaging content for consumers. Out-Of-Home (OOH) installation to promote The Walking Dead’s fifth season, which transformed the tram stop into a scary shelter. And Absolute Vodka campaign that virtually teleported the users Åhus, a small village in Sweden, is an example of how brands have used AR to engage with their customers.
  1. Fashion and beauty: Augmented reality is transforming the fashion and beauty industry by delivering virtual assistance in the comfort of their homes. Users now have the luxury to try the latest fashion and customized makeovers virtually before they even step foot in a store. L’Oréal’s Modiface is an excellent example of AR within retail, with the feature allowing customers to try on make-up through the brand’s app digitally. Adidas added an AR feature to its iOS app that helps shoppers try on products and decide on a purchase without entering a store.
  2. Travel: The pandemic may have locked people inside their homes but opened a new vertical in the travel and tourism world by introducing virtual 360-degree tours of vacation destinations right from the user’s phone. Headout is a travel brand that uses AR to help travellers discover and book incredible tours and activities, events and local experiences. Florence Travel Guide has created an AR guided tour for Italy that enables the tourists to explore the city on the go.
  3. Navigation: AR-enabled solutions have become a big hit in navigation, both outdoor and indoor. Findmyway is a mobile application that helps users navigate through shopping malls.  Heathrow Airport London introduced AR-enabled navigation to help travellers find their departure gate. Google Maps introduced the AR feature to assist users in accurately navigate within a city. Mapbox is another example of outdoor AR-enabled navigation that tracks the fleet in real-time and helps drivers find the best routes to take. KIA has introduced heads up display in their Seltos to improve drivers’ navigation experience.
  4. Ecommerce: AR technology has helped the e-commerce industry solve the two significant challenges- abandoned cart and product returns. AR eliminates the uncertainty by creating a true to life 3D experience of the products, especially in big-ticket items like furniture or appliances. Through AR enablement, Shopify and Ikea Place has increased their turnover and customer satisfaction manifold.
  5. Food and beverage industry: Augmented reality bridges the gap between consumer, product and product content. With AR, customers can visualise the food, its ingredient, and nutritional value before they place the order. Boston PizzaPizza Hut and many other F&B businesses have created AR menus to enhance their customers’ dining experience.  
  6. Simulation Training- Whether it’s NASA training its astronauts or United airlines training their pilots, today AR technology is used across industries to create simulation training for employees, technicians and other professionals. Jaguar Land Rover is leveraging AR to train their new technicians without removing and reinstalling the vehicle dashboard.
  7. Real estate – In real estate, AR is being used to create Property Tours and 3D Real Estate Models to give the buyers a better understanding of the propertyStambol is one such brand that uses AR to create immersive AR and VR experiences for real estate

The increased adoption of AR technology across verticals has propelled the growth of industry players like Magically, Niantic, Oculus and Lightbricks and helped them emerge as industry leaders. Despite the constant upgrade in AR technology, 3D modelling is still the heart of AR. Having a reliable 3D modelling partner like Ikarus 3D is critical for creating a captivating experience for viewers. With our lightweight, premium and photorealistic 3D models, you can build the most captivating AR experience for your viewers.  

Creating AR content for e-commerce? Keep these things in mind.

Global e-commerce has accelerated post-pandemic, as many consumers have now switched to online shopping. The global e-commerce market size valued at US $9.09 trillion is expected to grow at 14.7% CAGR from 2020 to 2027, reaching US $16,215.6 billion by 2027.

With most B2C businesses moving to e-commerce and online stores, AR and VR technology adoption has increased to provide a more engaging and immersive experience for customers right from their homes. As per Augmented Reality & Virtual Reality Market for Commerce Industry – Forecast (2021 – 2026), the AR and VR in Commerce is forecast to reach $3.2 billion by 2026, growing at a CAGR of 28.4% from 2021 to 2026. MAR (Mobile Augmented Reality) is expected to account for more than 52% of the AR Application Market by 2026

Today in the E-commerce industry, AR has become the new normal and a must to stay competitive. In this article, we will cover the various aspects to consider while creating AR content for e-commerce.

AR content for E-commerce- Dos and Don’ts 

  1. Choosing the right 3d model partner- Creating 3D models of your products is the first and most crucial aspect in building an immersive AR experience for your customers. Thus, you must choose a 3D modelling company such as Ikarus 3D that can deliver premium lightweight, low-poly and photorealistic 3D product models that readily integrate into product visualisation software, AR and VR. 
  1. Selecting right AR tools – Choosing the right tool for AR could be tricky, but here are some factors that will help you with the decision.
  • Licensing – If you are operating on a budget, you can explore AR tools like Vuforia, EasyAR, Kudan that provide free commercial licences. Though these tools will help fulfil the basic AR requirement, they won’t be as robust as full versions of the software.
  • Device Agnostic experience – To create an immersive experience for the masses, you must choose a tool that lets you build a device-agnostic AR experience that customers can experience seamlessly on smartphones or tabs. 
  • Operating System agnostic – Invest only in those platforms and tools that allow you to seamlessly experience the AR on multiple operating systems (iOS, Android, Windows, etc.)
  • Capabilities – Evaluate the various features that an AR platform offers to the user. See if it fits your requirement or provides the experience you wish to deliver to the customer before choosing it. 
  1. Market your AR– Creating and AR is the beginning, but one must promote this new feature to ensure that customers engage with it. 
    • Demo video: Promotional and instructional videos to demonstrate the functionality and features of the app.  
    • Display in-app instructions: Clear direction and step-by-step instructions to guide customers on the app.
    • Social Media buzz- Enabling customers to share their AR experience on social media handles.

By following these steps you can accelerate you can build a robust AR experience for your customers that will aid in increasing engagement, conversions and customer satisfaction. 

Benefits of GLB lightweight 3d files

3D product visualisation, AR or VR experience have added a new dimension to customers’ online shopping experience. Not only has it boosted sales for businesses, but it has also brought down product returns. Shopify reported an increased conversion of 2X post-integration of AR on their app. Houzz’ attained an 11x figure growth through AR integration. Loreal tripled its conversion rate. 

As a business trying to integrate 3D product visualisation, AR or VR experience, choosing the right 3D model file format is critical in enhancing customer experience. This article will cover why you should choose GLB 3D files for website and app integration.

What is a GLB 3D file?

Developed in 2015 by Khronos Group, GLB is a file format used for creating 3D images and scenes that enables you to view the model and scene from all 360-degree angles. Like your JPG in 2D, the GLB format is lightweight yet graphically detailed. 

Advantages of GLB 3D files

  1. Extremely lightweight – A GLB 3D file is 33% lighter than a gITF. It integrates well with the website and app without affecting their loading time and performance. 
  2. Ease of integration – The format can be opened and edited in many graphics and 3D apps and easily integrates with 3D product visualisation, AR and VR.
  3.  Physically Based Rendering – It is the only format with Physically Based Rendering (PBR) that allows light and shadow to appear more realistic, enabling higher detailing of characteristics of materials in the 3D asset.
  4. Animation – The GLB file contains dynamic coding updates for speed and improvements in animation.
  5. Instant-view – GLB comes in single file format and does not require additional coding, making it easier to upload and view. 
  6. Platform agnostic- GLB 3D files can seamlessly integrate into websites, mobile apps, AR, VR and social media 

Whether it is e-commerce, education or gaming, GLB 3D file format can help you create an immersive experience for your customers. GLB 3D designing being a niche, you need reliable partners like Ikarus 3D to design premium and optimised files that can quickly deploy into 3D product visualisation, AR and VR and deliver a captivating visual experience to the customers. 

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