Augmented reality and virtual reality

Augmented reality and virtual reality are transforming the world around us. AR and VR experiences are being used across industries for enhancing consumer experiences, training and education, remote assistance and various other purposes 

Digital 3D models are being used across industries 

The increased demand of AR and VR integration across industries have increased the demand for 

Digital 3D models are used for many different purposes in a variety of industries, and there are multiple methods of making them from a real object. The two primary methods for digital 3D modeling are 3D scanning and photogrammetry. In this article, we’ll discuss the process, advantages, and disadvantages of each technology as well as some common applications for this type of digital 3D modeling.

When searching for an impactful 3D Solution for your products or services, you will have to choose the right way of creation of 3D Models. Just 10 years ago, the automated way of 3D Models creation simply didn’t exist. Nowadays, in contrast, there are two options available – Custom 3D Modeling and Laser Scanning.

Custom 3D Modeling and Laser Scanning are often perceived as competitors. Both technologies seem to have the same goals and therefore look interchangeable. As a result, one often wonders what to choose when looking for 3D Modeling services.

It is certainly true that the spheres of influence of Custom 3D Modeling and 3D Scanning overlap. However, are they exactly the same? To answer the question, let’s have a closer look at both.

Laser scanning

Laser scanning is a process of 3D data collection by passing of a laser line over the surface of a certain object or environment. The process is performed with a laser scanner, equipped with a special sensor capturing the information on the exact shape and size. Particularly advanced laser scanners can even perceive the information about color. Most noteworthy, it works by registering 3D points in space, so the information is highly accurate and comes in form of “data cloud”.  Afterwards, the data received is processed on computer to receive the final result.

Types of Technologies used for 3D Scanning

3D scanning can be based on different technologies:

  • Laser triangulation
  • Structured light
  • Photogrammetry
  • Contact
  • Laser pulse

As for the diversity of tools, 3D scanners come in 3 main types

  • laser line
  • patch
  • spherica

3D scanning is a good way to create three-dimensional representations of environments and objects with complex geometry. It allows to create a CAD model with which one can easily work afterwards. For instance, the 3D model received can be altered and, after computer processing, 3D printed.

It is therefore well-suited for detecting the weak and strong sides of the existing product design. As well as that, 3D scanning is used to recreate the existing designs, improve them, test the quality of the objects, manufacture fashion and health care products, and even to create 3D models of the buildings.

Moreover, 3D scanning is predicted to change the future of tailor clothing creation. It will enable tailors to create virtual dressing rooms equipped with 3D scanners. The clients enter the rooms to be 3D scanned there and give the most accurate measurements of their bodies. Owing to this, the tailor will create bespoke suits and dresses that will make customers look like a million dollars.

The Spheres of Use

Laser scanning is widely used in Aeronautics, Reverse Engineering, Dental, Jewelry, Video Games, Animation and Special Effects.

Advantages of 3D Scanning

  • less time for collecting data
  • easy procedure of gathering the information
  • precision of result

Custom 3D Modeling

As for the general Technology of 3D Modeling, you can learn about it in detail from another of our articles.

Custom 3D modeling is the process of computerized creation of a 3D form of an object, existent or non-existent. It is performed by a 3D artist using 3D Modeling software. This way, the result depends on the manual skill of your CG artist. Let’s focus on each of those cases separately.

Custom 3D Modeling for Real Objects

The main advantage is that one doesn’t need any contact with the object reproduced to create the replica. The reason is that all the necessary calculations will be performed by computer. And that is a tangible advantage. Let’s imagine that you are a major interior designer with strong international reputation, working on a project located in Europe. The problem is that your office is situated in the USA. As a result, you have two choices here. You can either embark on a plane and go there, or gather all the data from the clients and have a custom 3D model of the location done. Unless you particularly fancy visiting a country and have loads of free time, second is usually the case.

Some believe that Laser Scanning is faster than Custom 3D Modeling. However, this is arguable. The problem with that theory is that Laser Scanning doesn’t narrow down to collection of data, which is fast indeed. The 3D Model created needs some further work on it. And if you add the time all logistics, take, for instance, to go to Europe, you’ll realize that it’s far from the truth.

Custom 3D Modeling for Virtual Objects

Another special feature of the 3D modeling lies in the fact that it gives the possibility to create the things that have not been created yet. For instance, the building that exists only in form of the project. Owing to 3D modeling, the developer can show it in all its complexity and beauty to the potential investors. Moreover, it is used for Product Prototyping to test the product design without actually manufacturing it. This way, producer alleviates the risks of losing his investment on unpopular products and designs.

The Spheres of Use

Custom 3D Modeling is widely used in Entertainment, Video Games, Advertising, Web Design, Marketing, Architecture, Interior Design, Real Estate, Science and many others.

Advantages of Custom 3D Modeling

  • possibility of creating 3D Models of non-existent objects
  • no need to travel to collect the data
  • possibility to test the product demand without manufacturing it
  • incredible design opportunities

As a conclusion, the main difference between 3D modelling and Laser Scanning is that they are good at different things. 3D scanning, for instance, is excellent at gathering large amounts of data on complex objects for different purposes. If the object or environment is not available or doesn’t exist yet, Custom 3D modelling is the best choice. As for the time spent, it varies according to the project. If Laser Scanning gathers data really fast, Custom 3D modelling saves you time you’d normally spend on journeys.

If you are looking for high quality 3D models, contact ArchiCGI rendering company. Our managers will find the best 3D solution for you and will take care of your project, and its quality will exceed all expectations. Start working with us now and try our Test Drive option!

5 Common Mistakes to Avoid When Outsourcing a 3D Modelling Project

Assume you are a business and have decided to integrate 3D visualisation and AR experience into your website and app. Great! So, what next? The first and most crucial part of the entire project is creating a 3D model of the products you offer. 

To ensure your 3D visualisation and AR integration journey is smooth, we list five mistakes to avoid while choosing a 3D modelling partner.

  1. Lack of research – Before you decide on a 3D modelling partner, make sure you have explored the available options in the market. Comparing cost is necessary but not the only factor to consider. Check the industries and portfolio of the companies. Evaluate their work quality on photorealism in the imagery, composition and lighting in the scenes, and the quality of 3D models and textures, whether they can provide a 360-degree view, real-time render and AR & VR ready files.
  1. Lack of reference– Reference is vital in creating accurate and optimised 3D models. Always share pictures, drawings, sketches, a list of textures, requirements to the 3D scene, composition, the arrangement of items, lighting, colours, and overall atmosphere in brief. 
  1. Choosing the wrong style of 3D modelling – There are numerous formats of 3D modelling available in the market. It is crucial to communicate the purpose of the project to get the correct output. For 3D product visualisation on websites and apps, you need low-poly 3D models that are lightweight and don’t affect the user experience by increasing the website loading time.
  1. Failing to define turnaround time expectation– Time is of the essence for every business. So, it’s better to avoid 3D modelling firms that fail to guarantee the project turnaround time. At Ikarus, we put our client’s interest as a priority. With a team of highly skilled artists working on the best tech, we deliver projects on time with top-quality output. 
  1. Lack of communication- Lack of communication between client and 3D modelling partners can often result in misunderstanding, complex workflow, and delivery delays. It is advisable to regularly make updates and run quality tests to ensure sync between you and your 3D modelling partner to avoid this situation.

Ikarus 3D is the world’s first company to offer customised, Premium, Lightweight, Low-poly 3D models that can readily integrate into 3D product visualisation, AR, VR, WebAR and WebGL. Apart from 3D modelling, our expertise also lies in Photorealistic 3D modelling, Real-time rendering, Photogrammetry and 3D scan clean-ups and 3D file optimisation. So, if you are looking for an end to end 3D modelling service provider, Ikarus 3D is where you come!

3 Reasons to Invest in 3D Product Configuration and AR for Ecommerce

In the new normal, digitisation is the norm, and e-commerce is adapting 3D visualisation and Augmented Reality (AR) to meet the ever-growing demands of customers for a personalised shopping experience. Companies like Plattar and Floorplanner are redefining the meaning of customer experience in D2C industries. The recent global crisis has brought a 3D shift in businesses’ approaches towards customer’s User Experience. Today, companies seek solutions that can replace real-life product inspection and in-person interactions with more captivating and engaging virtual experiences in the product’s environment.

Types of 3D product visualisation and AR configuration

But before we move on to the benefits of 3D product visualisation and AR in e-commerce, let us first see how one can integrate these technologies in e-commerce.

  1. Photorealistic 3D imagery– It is the process of creating a digital twin of your product for virtual representation that can be inspected from all directions and even placed in the real world via the super computer sitting in your pocket. All from the comfort of your home. A highly realistic 3D computer-generated image provides more refined detailing of your product, which a photograph may fail to capture.
  1. 3D product visualisation– 3D product visualisation is creating a 3D product model that allows your customer to view the product from every possible angle. The customer can zoom in, zoom out and spin it in 360 degrees to explore every inch of the virtual product, which has been created true to scale.
  1. Product customisation– An extension to 3D modelling, product customisation enables customers to create customised products of their liking. From colour, texture, material to patterns, customers enjoy the freedom to modify the product to match their taste.

AR placement– AR placement is a technology that lets the customers virtually experience your product in their native environment. E.g. If you are an interior designer with exclusive furniture designs, AR placement will allow your customers to virtually experience how your product will look in their home/office/lobby, with the use of a smartphone or a tab.

3D Product visualisation and AR configuration allow you to create an accurate representation of your products for the customers, providing them with an immersive virtual experience from the comfort of their homes. 

3 benefits of 3D Product visualisation and AR configuration

  • Improved customer engagement– Studies have shown that integrating 3D product visualisation and AR technologies in websites and apps have improved customer engagement by 66%.  A recent example of 3D visualisation of product would be WebGL experience created by BMW for its i4 model- https://www.bmw.com/en/design/bmw-i-design.html  

With its inherent interactive nature, AR engages the customers longer on your website, improving its rating.

  • Improved Conversion- Longer the customers stay and explore your products, more likely they will make the purchase; A principle Shopify recently proved by integrating 3D product visualisation and AR, which increased their conversion by 2x. 

With a Photorealistic 3D model configured in the website, your customers can truly experience your products in a virtual platform, accelerating customer awareness to conversion journey manifold.
Reduced product recalls- Product recalls are a major cost that a business incurs in e-commerce. One of the most common reasons stated by customers is ‘product did not match their expectation’. Myntra, India’s leading -e-commerce brand, tackled this gap by introducing AR view with a try-on feature. This allowed customers to see the 270-degree view video capture of the product to know how the colour and fit worked.

3D product visualisation and AR is the next stage of e-commerce, and businesses must catch up with this new way of doing business as quickly as possible to stay competitive and reap the benefits of these technologies. 

Ikarus 3D can help you fast-track your journey to the world of AR and VR by creating Premium Lightweight Low-poly 3D models of your products that are ready to be configured in digital assets like websites, apps, AR and VR. Our core expertise lies in AR & VR ready 3D modelling, Photorealistic 3D modelling, Real-time render, Photogrammetry and 3D scan clean-ups and 3D file optimisation. With highly skilled 3D artists equipped with best tech, we ensure that you scale without worrying about your 3D model requirement.

Want to learn more about our services? Reach out to us at  < please place email id here>

Sources for your reference.

https://www.zdnet.com/article/augmented-reality-and-3d-will-accelerate-adoption-of-ecommerce/

https://www.bigcommerce.com/articles/ecommerce/ecommerce-augmented-reality/#augmented-reality-can-help-grow-your-store-

https://www.threekit.com/guide-to-roi-in-3d-and-augmented-reality

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Ikarus feels comfortable challenging existing conventions and industry standards, but also learns from others and avoid running in circles.

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However, there’s still hope.

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We draw upon our expertise of capital markets, e-commerce & digital marketing to provide a bespoke & personalized service to every client. We have the ability, experience, network & scale to execute client campaigns that result in growth previously unseen in capital markets.

Unlike many other groups we are constantly on the lookout for the latest trends to always be on the forefront of innovation. We feel this is a critical aspect of our mission to revolutionize digital marketing within capital markets.

For years we’ve been pushing public companies to the world of social. We were once in a world of pink sheets and broker-client trading. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. For years we’ve been pushing public companies to the world of social. We were once in a world of pink sheets and broker-client trading. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

We draw upon our expertise of capital markets, e-commerce & digital marketing to provide a bespoke & personalized service to every client. We have the ability, experience, network & scale to execute client campaigns that result in growth previously unseen in capital markets.

Unlike many other groups we are constantly on the lookout for the latest trends to always be on the forefront of innovation. We feel this is a critical aspect of our mission to revolutionize digital marketing within capital markets.

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